LaLiga and Relevo have signed an agreement for the next three years to renew and improve the LaLiga Fantasy application. This competition, which runs parallel to the official championship, is a game whose participants create virtual soccer teams with real First Division players and receive points based on their performance throughout the days.
The score of LaLiga Fantasy will no longer be the same
As a result of this agreement, the only official LaLiga Fantasy App will add a new scoring system called ‘Relay Points’, extracted from different advanced metrics differentiated by player position (key passes, chances created…).
The Relevo data team, one of the pillars of Vocento’s newborn digital sports newspaper, has worked for months with LaLiga to develop a new methodology from scratch that provides transparency and objectivity to the evaluation of the players in each match.
The new scoring system eliminates the old subjectively assigned points and replaces them with scores obtained by applying the most advanced Big Data technologies to sport. Traditional fans of LaLiga Fantasy have nothing to fear, the rest of the game will work as usual: the value of goals, assists, clean sheets…
In addition to the metrics differentiated by position, a series of general data will be added that will help to contextualize the game of each player and that can be added or subtracted to guarantee a better evaluation of the players.
A content and communication plan at the level of the best League in the World
Relevo will also launch an ambitious content plan around Fantasy on all of its social networks and on its website, applying the same rigor and passion as to other sports competitions. These contents will include detailed analysis of player performance, tips on how to invest and have more budget for the team. A coverage that will not be limited to the digital world, Relevo will also take to the streets ready to launch challenges to the entire Fantasy community.
«Fantasy readers and users will find the information and data necessary to decide the composition of their squads and the strategy of incorporations and exits. The strengths and weaknesses of each player, their abilities, the best associations on the pitch, injuries, penalties, moments of low form and good streaks… if football is a state of mind, even that reference will provide I take over from Fantasy users”, announces the director of the newspaper, Óscar Campillo. “Always in accordance with the values of independence, innovation, inclusion and commitment to readers, sport and athletes that we have assumed from the beginning.”
The content plan will be accompanied by a strong communication and publicity plan both in the Vocento media and in external media and Social Networks.
Relay: sport and only sport that conquers all audiences
In just one year of life, Relevo has revolutionized sports information in Spain with a model that lives up to the expectations of sports lovers, men and women of any age, and athletes. Sport and only sport, but with messages and formats adapted to the different distribution channels and the different audiences, in such a way that a very strong and very special connection is created with our audiences.
Relevo, with more than 900,000 followers, is already the leading Spanish sports newspaper in engagement on Social Networks (data from the first half of 2023):
• #1 on Instagram in interactions per post per 1,000 followers
• #1 on Twitter in interactions per post per 1,000 followers
• #1 on TiKTok in viewed videos
• #1 on Twitch in number of followers
On the web, with only 9 months of life, Relevo reached the figure of 4 million unique browsers in June, once again marking distances with its competitors in engagement ratios, with an active time on page of 54 seconds against the 29 seconds of average for southern European publishers.
Relevo has also been awarded in recent months by the two most important media organizations worldwide, INMA and WAN-IFRA:
• First prize for “best new video product” and “best use of social networks” at the INMA awards for journalistic excellence.
• Best European digital medium and Best Video Coverage at the WAN-IFRA awards.